The Advanced Payments Report (APR) 2015 provides views and perspectives on the state of payments and is based on views shared by industry executives, observers, and analysts.
The APR is not a consumer survey; it is a survey that collects, analyses, and presents responses from 590 industry senior executives from the Americas, Europe and Asia Pacific on the general direction of the payments industry. Survey respondents include industry stakeholders in banking, card payment networks, technology providers, MNO’s, device manufacturers and others.
For continuity with previous years, a number of survey questions relate to mobile payments but the APR covers all types of advanced payments made over all electronic channels and all types of connected devices such as personal computers, tablets, or phones.
Our survey, as in previous years, indicates that industry opinion on what is required to develop a successful mobile payment service remains the same. Smooth or “frictionless” consumer interaction designed to work intuitively consistently scores at the top of the table for key success factors.