The saying that a reputation takes years to build and seconds to destroy was ahead of its time. With a new story of a household brand name, or an individual, falling foul of social media seemingly surfacing every week, it is surprising that so many companies have launched campaigns using what is now an essential digital channel for many marketing professionals.
A new study by Eurasia Insights and Payments Cards & Mobile that analyses use of social media by the payments industry, similarly reveals a sector that is eager to understand how to leverage the channel for commercial customers but is uncertain about how best to go about it or monitor its impact. Continue reading
