Co-op has unveiled a trial for the future of its shops where customers can check-out their own purchases on their mobile phone using pay in aisle technology, without visiting a till.
Time-pressed shoppers will soon be able to pay in aisle and avoid visiting a till all together as they use their own phone to purchase goods at the Co-op
The shop, scan and go initiative – with an innovative App built with Mastercard’s secure digital payments expertise – is being trialled at the Co-op’s store located at the retailer’s support centre in Manchester, with a wider roll-out beginning as early as this summer which is expected to include a further trial at the Co-op’s store located in the UK HQ of Microsoft.
The innovative move, which harnesses the latest technology, allows customers to scan products on their own device as they walk around the store – known as a “frictionless shopping experience”. When they have finished shopping, the amount they owe will then be deducted from their account with a single click.
The community retailer is seeing the number of cash transactions in its stores rapidly reduce in favour of alternative payment methods. Cash transactions have dropped by more than one fifth over the last five years, with a 15% reduction in the last 18 months alone.
“It is a challenging market place for retailers, and the Co-op is responding positively. Our ambition is to harness technology to deliver the shopping experience that our diverse customer-base requires – when, where and how they need it,” says Matthew Speight, Director of Retail Support at the Co-op.
“It is all about consumer choices and convenience. We listen to our Members and customers and we are investing in our stores, people, prices, products and technology. We recognise there are many communities where customers pop in to their local Co-op and enjoy a friendly chat – it is all part of the service. Whereas for others, perhaps with a train to catch or on a school run, every second can count as consumers seek increased convenience.”
The technology also links information from a customer’s Co-op Membership account – telling shoppers how much they have saved and, how much the Co-op will donate to local good causes following the transaction. Members receive a 5% reward when they buy own brand products and services, with the Co-op donating a further 1% to good causes – last year the community retailer shared £20M with around 8,000 community groups.