A New EU directive coming will make it illegal to surcharge for Debit and Credit cards. In the UK the government has extended this to include American Express and PayPal. In 2010 alone consumers spent £473m on such charges, according to estimates by the UK Treasury.
A side affect though of his new directive is that loads onto prepaid wallets and cards in effect treat the card/wallet as a merchant thus the new directive may also apply to them, writes David Parker, CEO Polymath Consulting.
Key is whether the card load fee is a charge for a service provided rather than a surcharge? Assuming the cost for loading with a card (credit or debit) is the same or less than an Bank, Post Ofice, etc. or cash load.
Analysis by Polymath Consulting has shown that in the UK alone 45% of UK GPR cards currently charge a fee for loading the card via Credit or Debit cards and 49% of all Travel/FX cards charge a fee. Although the fees on some cards areas as low as 0.5% on others they are as high as 4.95%.
Some of these charge the same for whatever method of loading is used, however many charge a different/higher fee for Credit/Debit cards.
Whilst many cards offer free Debit loads they still charge for Credit Cards loads. Companies will either have to stop accepting these loads or remove the fees to comply with the new requirement.
The UK prepaid market is particularly hard hit by the new directive given the UK consumers love of paying with debit/credit cards; far higher than in other European markets where other forms such as direct bank transfer are more common.
Under the changes due to be introduced on January 13th 2018, surcharge fees will be eliminated for payments including those made on American Express credit cards, Paypal and Apple Pay, going further than a European Union requirement to eliminate fees for consumers using Visa and MasterCard cards, the UK Treasury said.